Dr Sandeep Vij

Dr Sandeep Vij

Book Chapters/Books

“Outsourcing: From BPO to KPO (Indian Kaleidoscope)”, published in Strategic Outsourcing (2007), pp. 273-283. Edited by Balram Dogra, Navjote Khara and Rajesh Verma, Deep & Deep Publishers, New Delhi. ISBN: 978-8176299633
“Antecedents and Consequences of Frugal Innovation: A Conceptual Model” published in Indian Management (2016), pp. 253-269, Edited by Karminder Ghuman, Anita Sharma and Arunesh Garg, Bloomsbury Publishing India Pvt. Ltd., New Delhi, ISBN: 978-9384052782
Beliefs and Attitudes Toward Advertising in India : Understanding Socio-Economic and Ethical Implications of Advertising in Indian Context, 2012 , pp. 368 , Available at: http://www.amazon.com/Beliefs-Attitudes-Toward-Advertising-India/dp/3659129577 LAP Lambert Academic Publishing, Germany, ISBN: 978-3659129575
MBA Entrance Manual (for Written Test, Group Discussion and Interview), Modern Publishers, Jalandhar, 2001, pp. 652. Malhotra Book Depot, Jalandhar
Modern’s abc of Business Studies, pp.214, Modern Publishers, Jalandhar
Modern’s abc of Commerce Theory & Practice, pp.128, Modern Publishers, Jalandhar